Gamechangers in the New Economy
March 7, 2010
This month, I had the great pleasure of talking with Leanne Edwards of Leadership Management International. Leanne is a leading industry expert in talent management, development and strategy. . . and it shows.
Tabitha: Leanne, you have such a large spectrum of clientele; I would love to know your perspective on hiring in the months to come. What kind of employee do you think employers will be looking for as we come out of this recession?
Leanne: I think that companies are going to be looking for several different things:
- One is somebody who can look at what a company has and make the most of it. Someone who can have a broad perspective and say “Here’s what we’ve got; now how do we leverage what we have?” I think that is going to be needed for quite a while.
- Two, is someone who can think strategically. This is another leverage point – As we add to our workforce, as we add to our company’s portfolio – as we continue to refine what we do, what gives us the biggest pay-off? Being creative and innovative with what’s there, but then also being able to look forward and strategically make decisions and make good choices about what will propel the company forward on a limited budget, time, people whatever resources are there. That type of person will be highly valuable.
- Another thing that I think is going to be valuable is the ability to work across teams, work across divisions, and leverage the people that are there. There are people across an organization that have skill sets that are not being used at this point. We have had to get rid of people, unfortunately, that had [specific] skill sets. So now, being able to pull teams together, cross divisions, across the company to make up for the missing skill sets is important.
Tabitha: Let me ask you this while we are talking about this – do you think as we move forward that companies are going to have more team-based, flat structures rather than hierarchical?
Leanne: I do, and I also think that the scrutiny on compensation packages is going to create that demand as well. Because right now, there is so much negativity surrounding high-level compensation that I think that shareholders are not going to want to add to the top level. I also think that they are not going to want to bonus and compensate out as they have done previously, so I think that business owners and shareholders will be more likely to add in towards that mid-level, mid-upper level as opposed to the upper level. For several reasons. You can get more people, obviously, for the same dollar, but you avoid the whole scrutiny from your shareholders on the high-level compensation packages.
So, [companies will be looking for] the person who can leverage what they’ve got, and strategically position people and resources across the company to accomplish objectives, and be able to see the talent that people have that may not be used and pull that together in team structures across the company. I think all of those things are huge and create value. And there are people out there that can do that.
Tabitha: What about people who can really get people to engage in the company vision?
Leanne: Right. So, if you have a couple of strong leaders, or one strong leader at the top of the company that’s able to impart the vision and strategy and continue to espouse the company direction – Then, a lot of the higher management structure isn’t needed, because the work is being done at the mid or lower level. So, when you have a couple of strong leaders that keep that focus going, then the middle and the lower levels are the important ones. There have been a lot of corporations that I have been in that – the upper 20% of the company could be gone for three months, and they wouldn’t even notice that. But the lower 20% could not be gone for two or three days without them having a hit to the bottom line. So, I do think that we will be more flat.
Tabitha: So, what can people do to get ready for the jobs that will be opening in the next couple of years as we come out of this recession?
Leanne: One of the things that I think that workers can do now in preparation for openings that are coming up is to read books like the one you were talking about [Linchpin]. You know , go to a Barnes and Noble and look through books on innovation or creativity. You know, we are all born with 100% creativity. We all have that ability to be creative. It is over time that it is squelched.
Tabitha: Let’s say I’m managing a team of people who are entry level. And I’ve hired them all, they are all on board, they are all doing a fairly good job, but I know they have the potential to go farther. How do I, as a manager – engage people who plan on being here for a couple of years and moving on – How do I engage them in the larger company vision?
Leanne: First off, you have got to be a mid-manager that respects your people, so they can respect you. You’ve got to give people the respect and the time to get to know you and establish a rapport with your team. Once you’ve got that going on, and they actually like who you are – That’s so much of the battle – People (especially entry people who are just coming into a company) like being a part of a community – part of a team. Engaging them in an activity or a task that is at a higher level and gaining their contributions automatically makes them start to feel that they are a part of the organization. They matter.
So, don’t treat them as a short-term employee. Don’t treat them as somebody temporary. Engage them just like they are a long-term employee. Because you want to get the most out of them no matter whether they are there for 6 months or 5 years. So often we have a tendency to look at those people who are entry level, or moving on in a couple of years in a different way, and we leave them out of the more strategic, visionary things.
I recently was in an organization that was 2,000 people, multiple levels. And it was a paramilitary organization. From the very start, as a consultant there – I said, “You know we need to engage everybody in the process.”
We were really looking at the future years, you know, the next ten years and diagnosing: What do we need to do more of? What do we need to do less of? Where are the gaps we need to fill? We actually went down to the bottom line level of employees that were just coming in to be trained (they may not even have a position in the future, but they were going through a training program; some of them would drop out). And I got questioned. People were asking, “Why do we engage way down to that level?” Because you want everybody in the organization to drive what happens today and in the future. And it was very interesting what these people’s reaction as they would come to these meetings, and there would be VP’s all the way down to – some of them were 19 years old. But those people contributed, and it was a real growing experience for those who were entry level to really understand and support what was going on, the decisions that were happening. I saw those same people volunteer for committees, you know volunteer for projects that were outside of the work hours. Why? Because they were a part of things at that point – they understood – they formed relationships with other people, they felt valued.
My time with Ms. Edwards seemed to fly by. I have several more pages of notes from our interview that simply won’t fit into this article, and I came away with a better picture of the people and organizations that will be valued in this new economy.
In this new economy, people are expected to bring more value to the table than they did before. Employers are looking for people who will contribute in new and creative ways that will help the company to innovate and create strategies for the future. With this need for innovative and resourceful gamechangers, employee engagement at every level will be essential in the days to come. Companies would be wise to engage all levels of employees in order to let them know where they fit in the bigger picture of the company vision. After that, employees will need permission to innovate and be creative – which sometimes means failure before success. As we move forward, fear-based hierarchical structures are on their way out, and if left unchanged, will create future employee gaps as people look to work for companies that value their people. The strongest organizations among us will be the ones that pay the price to hire the key players that can make a difference – and invest in them.
In Defense of Gen Y: Making It in 2010
February 8, 2010
Generation Y. What picture comes to your mind when I use that phrase? Do you have visions of skateboards and laptops dancing in your head? Do you have preconceived notions of what they want, who they are, and how they operate in the marketplace? Whatever your perception of Millennials, you can be sure that they will challenge it.
I’m a part of Generation X – and frankly, for the most part, I like Gen Y. Millennials exude confidence, they understand and demand the need for work-life balance, and they speak their minds. That being said, I decided to sit down with a Millennial, and get the story straight from the generation that has caused such a buzz recently.
This week I had the opportunity to talk with Alec Johns of Absolute Development, a real-estate development company founded by Johns and partner TJ Frank in early 2006. Alec is a great example of Generation Y. He is an entrepreneur, creating his own destiny rather than having dictated for him. He is intelligent, financially savvy, comfortable with technology and not one to be boxed in either intellectually or in business. Alec has his hands in several businesses including a food company, and another company that produces a clinical laser device. Not only that, but he consistently donates time and resources to the non-profit organizations that interest him. He makes ya wanna get off the couch, doesn’t he?
Tabitha: Alec, thank you for taking the time to meet with me. So, tell me a little bit about what you do and how you got into it.
Alec: Well, I am an entrepreneur. I went to college for about three semesters and decided that I would rather work. My dad had his own homebuilding company, and I went to work for him. He put me through all of the departments in the homebuilding company, (through warranty, accounting, all of them). . . and as I was going through them he said, “Pick the one you like and run with it.” So I did.
I chose land development. Eventually, I took over the Land Development Department for the company and started developing land for my dad. After a year and a half I started buying my own deals, and I ran both his company and my own.
Tabitha: Now, I know that you have other businesses…what made you decide to expand from land development into other things?
Alec: I am the kind of person who likes to have my hands in a lot of things – and I like opportunity. You know, when the real estate market slowed down, I was fortunate enough to be able to weather the storm. (I am still weathering the storm – it isn’t over for real estate.) When it slowed down, my income for real estate went down, so I had to find other things to keep me busy. That was the major thing – I had the free time, because people were not buying land. I had to find something to keep me busy – because I can’t just sit still.
Tabitha: I understand! So, let me ask you about this restlessness – A lot of people are saying that Millennials won’t stay in one position for very long – or that they are always looking for the “next thing”. Why do you think so many of the people in your generation exhibit that pattern? Do you think you all have a certain level of confidence or is there an open-mindedness in your generation that allows you to do that? I mean, what do you think brings that dynamic?
Alec: I would hope that we are confident. It’s true, I see my friends stay in a job for a year, and then they are on to something else. You know, though, I think that the workplace has changed in our generation. People used to learn a trade and stay in it for the rest of their lives. I mean, I know people who have been doing the same thing for 60 years….and they are still working. As for my generation, I hope this pattern is because of open-mindedness, and not short attention spans or some kind of generational ADD.
Tabitha: Whatever it is, Millennials are on the move, and they are moving to the companies and the positions that are able to attract them. There are companies out there that want to acquire them because they are tech savvy and innovative. Can you tell me a little bit about how your generation would innovate as opposed to how a boomer might innovate?
Alec: Well, yes. I think you are right about our relationship with technology. [I think that is a tool that we would use to innovate.] I know a hairdresser who is 27 years old, and built his entire business and clientele through Facebook and MySpace.
Tabitha: So, If I were a company that was seeking out new grads, or Gen Y employees what would I do to attract them? What would make a Millennial want to work for me? What kind of benefits would attract someone like you?
Alec: You know, I think strong leadership would attract me, personally – someone that is going to be innovative and at the cutting edge of their industry.
Tabitha: So, let’s say you accept a job with an organization. What kind of things would keep someone like you there?
Alec: A healthy work environment where thoughts and ideas can be exchanged freely… A company that is all about responsibility. A boss with a “buck stops here” policy, that doesn’t blame all mistakes on the rookies, and I think a financially sound company. I like to see a company that runs their business as debt-free as possible. Debt really bothers me.
Tabitha: Let me ask you about that. I am discovering that a lot of people in your generation are truly financially astute. Millennials are getting their first jobs, and signing up immediately for a 401K. What do you think makes your generation respond to their finances with such competence?
Alec: You know, I think there are resources out there that are really starting to wake people up. I think that people have seen their friends or family members who have struggled. And I know that Dave Ramsey is huge all over the States because people are starting to see that credit card debt is pointless and that you can live within your means.
Tabitha: Let me ask you this – you grew up in a generation where there was a lot of turbulence. I mean, if we look back, it probably started with the Challenger explosion, and then school shootings, the Lewinski scandal, and 9-11, then Hurricanes Katrina and Rita – I mean the list could go on and on… How do you think that has affected your generation? I mean, has it made you more cynical or more aware of things? And how do you think that affects your approach to work from day to day?
Alec: Well I noticed in my social circle, that a lot of us were getting out of high school and college right around September 11th. The country joined together, and put political preferences aside for a while. I think it has helped our generation. I think we kind of got thick-skinned coming out of college. I mean a lot of people spent $75,000 on a good college education, and came out to find that there were no jobs. We went through a tough time, but I think that we are getting through it, and I think my generation is coming along.
Tabitha: So, how do you think that has changed your perspective on work-life balance? Is your work your life or does your life take precedent over work – or is it a combination? Do your work and your life intertwine or is there a definitive line between your work and your life?
Alec: A lot of people that know me say that I am a workaholic. I like to work; I enjoy working. But I don’t lose sleep over work. I mean, I leave try my personal emotions at the door when I come into work and I leave my emotions from work at the door when I leave the office. I try not to mix the two, because in order for me to stay mentally healthy – I have to try to separate the two.
Tabitha: One of the reasons I chose you, Alec, is because of the kind of person you are, and because of your success as an entrepreneur. Is there anything else that you would like to say about your own generation?
Alec: Well, truthfully, there are a few things that frustrate me about my own generation. We have all of this relationship with technology – and I think that sometimes that my generation abuses it. I think that sometimes between texting and emails, we are losing some of the English language. I think that people start to become slaves to their email box, but I think that as long as people in my generation have a purpose, and stay anxiously engaged in good causes, I think that we are on the right track.
I enjoyed talking with Alec. It was encouraging. His generation has truly grown up in a new age. A turbulent age that has made them tough. Now, I won’t deny that there are Millennials that are late for work, dress poorly, are selfish or argumentative, but every generation has a few of those, right? (I can feel a few Gen X’ers looking away.“Come as you are” – wasn’t just a song, right?) The truth is, that if the multi-generational workforce that exists today has been presented with a challenge in Generation Y. If we are going to focus on the future with this generation or even the generation after them – we will have to know them well enough to do business with them, to work with them, and to innovate with them.
Tabitha Woods is Marketing Coordinator for Delta Dallas. Reach her at 972-788-2300 or twoods@deltadallas.com.
Post Recession Recruiting and Retention
January 4, 2010
An Interview with Dr. Beverly Kaye, Founder and CEO, Career Systems International
Every once in a while you are presented with an opportunity that requires little other than a simple and resounding YES on your part. This was the case last week when I had the opportunity to interview Dr. Beverly Kaye, author of Love ‘Em or Lose ‘Em. (If you recall, Love ‘Em or Lose ‘Em was the subject of last month’s book review in Hire View Magazine.) Through that review, I was connected with Dr. Kaye, and discovered that she would be in Dallas for a presentation. After a few emails to her team, I was not only permitted to interview her, but she invited me to an intimate preview of her new HR training product CareerPower 3.0. It was fascinating.
Not only is Dr. Kaye an individual with over 30 years of experience in the HR training industry, but she is also a woman with her finger on the future of training and employee retention. I asked Dr. Kaye, during our lunch together, what direction she saw employers and employees moving in as we come out of this recession.
Tabitha: I guess my first question for you, Dr. Kaye, is where you believe this market is going. Are employers going to start hiring again? Do you think we are moving deeper into recovery?
Dr Kaye: (Laughing) My thinking is too influenced by what I want it to be . . and I don’t know that I can separate it. But, yes, I think we are. I also think we will see hiring again; in fact, some of the research that I’ve read is that we are going to rehire at least 25% of the people that we have let go.
Tabitha: So let me ask you this, what about the employees that remain? You call them the “Kept On Workforce”**. These employees who have absorbed additional production expectations from lay-offs, and have lost some work-life balance – do you think they will look to move when the recovery ramps up?
Dr. Kaye: Yes, people are getting ready to move on. We [the employers] need to ask people, “What do you want and can you find it right here?” Because the moving on doesn’t help anybody. It doesn’t help corporate America, because they will have to retrain, retrain, retrain – and it doesn’t help the person that is exiting. In other words [when you stay with a company] you build up all kinds of equity. You build up not only your financial equity, but you build up your influence equity. (For example, “I know how to get this done because I know the assistant to…”) You also build a kind of skill equity. (To Tabitha) In other words, you, Tabitha, could look at a marketing job in another organization, and even though it said “marketing” [in the job description] and you have been in marketing for all these years, the very way that they do it causes you to use your skills differently. So, I think the issue is: Is the “greener pasture” actually Astroturf, or is it real?
Employers need to ask their managers, “Have you told your people recently that you appreciate them? That you care about them?”
I write a Year-End note to every single solitary person in my organization. Something personal. I say to many people, “I want you to stay. I want you with this organization.” We know that we would be less without them.
Tabitha: When people start to fill out their teams again, what kind of person do you think that they will be looking for in this new economy?
Dr. Kaye: I think that people are asking, [everyone is saying this] “Can this person deal with ambiguity?” Employers want to know, “If I give you a job, and I don’t quite define it all, how comfortable are you dealing with the ambiguous parts?” This is a part of the self-powered careerist. (A new term coined by Dr. Kaye in her latest work.) The self-powered careerist will say, “Oh – wow, I can make this job match me.” Whereas some people will say, “I need more definition, more definition, more definition.” The truth is that some leaders are not going to be able to give the definition that some employees crave. They want them to discover and create it.
If I am not innovating, I am dead. So [as an employer] maybe one of the new characteristics I am looking for is “employee as innovator.” And perhaps one of the interview questions I will ask is: “How innovative did you get back when you were out of work?” Did you decide to learn, learn, learn everything you could through this period no matter what?
Tabitha: Do people find creative ways to deal with their situations?
Dr Kaye: I think that some do and some don’t. The people that I have talked to – the out of work people – respond differently. Some get in the “woe is me” stage and stay there, and some are re-inventing themselves. Some have gone back to school, some are going to every networking meeting that they can, and some are taking on small projects – from anywhere. When this is over, perhaps they will be able to thread the small projects together and give themselves a new way to showcase themselves.
Tabitha: What do you think employees will be looking for in an employer? If, say, they have been out of a job for six months, and someone offers them a job, will they jump on it? Will they care if an employer has a good reputation or not?
Dr. Kaye: My advice to those people is: Look before you leap. There are so many ways to find out about a company nowadays, on the net. But you know, there are going to be those people [self-powered careerists] who get a job, and then make it what they need it to be. The self-powered careerist will come into a company with more of a game plan.
Generalizations are so hard to make. Some workers will stay bitter, they might come back with a chip on their shoulder, or they will be eager, or over-eager. But they are not going to buy in to the “vision, mission, and values” easily, and maybe that’s a good thing. They are going to look at your vision statement and mission statement and say, “How does this play out – really?” And they are going to listen to what’s “corp-speak” and what’s real. What are the words that I know you are just using because you use them with everybody and they sound good?
Those on the recruiting end have done a lot of targeted interviewing and probe for examples of the competencies we are looking for. I think they [potential employees] are going to target interview employers. So, if in an interview, you [the employer] say, “Yes, we develop people.” They are going to say, “Well, tell me how you would go about doing. . .” and you are going to have to talk about cases and talk about stories within the organization in detail.
One of the most valuable take-away’s from my meeting with Dr. Kaye was her eye on the future. She is connected, to be sure, worldwide. But I had an opportunity to watch her interact with some of her clients first-hand. She has her finger on the pulse of what is going on in employment through her variety of connections in a wide-range of industries in a myriad of locations. That being said, I think the best gift we can all give ourselves at the moment, employers and employees alike is to pay attention. I think that as we search, view, and work to understand the ever-changing landscape of the employment world, that we will need to constantly re-tool our skills and our organizations to stay relevant. I appreciate the opportunity to have met someone like Dr. Kaye who has done so for over 30 years.
**Recommended Reading: The Kept On Workforce of 2009 by Dr. Beverly Kaye.
Tabitha Woods is Marketing Coordinator for Delta Dallas. You can reach her at 972-788-2300 or twoods@deltadallas.com.
The High Cost of Volume
November 30, 2009
Volume. The mere mention of volume when it comes to hiring can produce sweaty palms in most hiring managers. When I think of doing anything in volume, an unforgettable picture comes to mind. I think of the “I Love Lucy” episode in which Ethel and Lucy go to work for a chocolate factory. They struggle to assemble the few chocolates they are given, and then their supervisor increases the quantity of chocolates they have to make. Eventually, they crash. They can’t handle the volume.
High-volume hiring is also intense. It can be challenging and overwhelming in any industry. To top that off, our present economy leaves little room for expensive mistakes when it comes to human capital decisions. No pressure.
Employers that hire high volumes of employees have specific challenges to face when it comes to hiring. One of the greatest concerns in a high volume environment is safe hiring. High Volume Employers (HVE’s) know that if they don’t take measures to conduct pre-employment screening and exercise due diligence in hiring, it is a statistical certainty that they are sitting ducks for expensive litigation, workplace violence, false claims, theft, embezzlement and economic loss. On the other hand…most HVE’s are facing budget restraints. A balance has to be met.
The Danger
Let’s look at the facts. Just one bad hire can cost a firm literally millions. Studies show that screening reveals criminal records for up to 10% of job applicants and at least one-third of all resumes contain material falsehoods. For food establishments, manufacturers, hotels and other businesses that have a national brand, one negative employee-caused event can result in significant damage to the company brand. Who has the time or the money for that?
The Cost
Large hourly employers face enormous financial and logistical challenges in implementing safe hiring programs. Screening large numbers of candidates can be expensive and time consuming. HVE’s tend to work in industries with large numbers of hourly, seasonal, temporary or contract workers and/or significant turnover. With that in mind, how can these employers protect themselves without breaking the bank?
The Balance
The answer is probably less complicated than it first appears. One way to bring costs down is to add weight to the front-end of the hiring process. Many firms make the mistake of believing that in order to show due diligence, they need to spend a great deal of money to perform background checks and criminal record research. It doesn’t have to be. Employers can train their hiring managers to weed out potential problems at the beginning of the process by implementing a thorough screening strategy that includes:
- a company-structured application
- a phone screen
- thorough behavioral interviews with at least two hiring managers
- in-house skills testing
- reference checks
By intensifying the front-end of the process, you can eliminate most candidates that could have been a problem, anyway. Only when the candidate has passed the front end of your process, do you need to perform a background check. You can save screening costs by only doing a background check on candidates you are ready to hire. Finally, be sure to keep several qualified candidates in your pipeline in case some of your final choices fall through.
All Aboard
The most important thing you can put into place for this strategy is a system. If you recall, Lucy and Ethel were pushed into a room with no training, and given no set strategy for getting the job done. They had the tools, but no instruction. Make sure that your entire hiring staff is on board with the new strategy and are trained to interpret applications and conduct interviews with high perception and efficiency.
Evaluate
After your system has been in place for 30-60 days, plan to evaluate the efficiency and efficacy of your program. Check and re-check attrition rates and causes, and begin to adjust your plan to improve in weak areas. Most importantly, communicate any changes to your plan quickly and clearly, company-wide. Let your hiring managers know that a portion of their compensation and advancement will be based on the attention they pay to the hiring process. Organizations typically thrive in areas that are measured, audited and rewarded.
We are heading into 2010, and everyone is looking forward to continued recovery. However, we have to prepare ourselves for the new expectations that accompany a downturn of the magnitude we have just experienced. Corporations are already beginning to hire again, but with the cost of turnover presenting at 1.5 times the salary for a position…we don’t have the time or the money for hiring mistakes. Now is the time to innovate new screening strategies with your team. The team you build now will be the team that evaluates and trains the new hires once this recovery speeds up. Prepare them for success.
Melissa Johnson is Assistant Vice President with Delta Dallas Call Center Staffing. Reach her at 972-788-2300 or mjohnson@deltadallas.com
Fourth Quarter Save
November 2, 2009
An Interview with the Delta Dallas Accounting Team
We all love it when our home team makes a push to victory in the fourth quarter of a game. My personal favorite is in the movie Hoosiers when Jimmy Chitwood makes the final shot for victory. He didn’t get there by himself, however. He had a team. He had a strong coach and a full team behind him so that he could perform.
It’s the fourth quarter in corporate America right now. Accounting departments want to finish strong and position themselves for the next year. There are challenges, though. Most of us have been working for quite a while with reduced teams. During this final quarter of the year, it may be time to bring in additional team members to support the work that needs to be completed in Q4 and allow you and your team to look forward into Q1.
This week, I had the opportunity to sit down with Keith Beavers, CPC and Amanda Stark, members of the Delta Dallas accounting team, and ask them what trends they see at the beginning of this quarter.
Tabitha: Amanda, this is the final quarter of the year. What are you hearing from your clients as we approach the end of the year?
Amanda: Well, first of all, I have seen a lot more activity than in previous quarters. People are starting to pull in the end of year help they need in the areas of tax, accounts receivable, and collections, and they are hiring both contract and temp-to-hire.
Tabitha: Besides the volume that you have coming in, how does this differ from previous quarters?
Amanda: The primary difference that I am seeing is in the area of direct hires. Although contract employees are still the bulk of the job requests that we work on, the direct hire piece has definitely picked up. Employers are beginning to show signs of confidence when it comes to hiring full-time staff. They are being selective – and they can be with all of the great candidates that are on the market right now! The good news is that they are starting to re-hire some of the positions that had to be eliminated in 2008 and earlier in 2009.
Tabitha: Well, Keith, I know you hire at the senior level – what differences are you seeing this quarter?
Keith: This quarter has been really interesting. The clients that have had the most activity in my specialties this quarter have been wealth management companies, which to me is an indicator that the banks are starting to open up money.
Tabitha: So what does that mean in terms of fourth quarter hiring?
Keith: Well, I have seen more senior level VP positions right now than I have seen in the last 8 months. Senior level staff accountants are in more demand, and direct hires are more prevalent than they have been in quite a while.
Tabitha: How is the hiring dynamic different than it was before the recession?
Keith: In general, people are just running tighter operations. They are not going to over-staff. Here at the end of the year, they are feeling the need to re-hire some of the positions they had to eliminate, but they are not going to stretch the budget to fill positions that are not absolutely vital to operations.
The recession is beginning to ease. Recovery is ahead. Fourth quarter demands can press accounting departments to the brink of insanity, but they can also become an opportunity to focus with vision on the year ahead. You can finish strong by calling in the temporary teammates that you need to meet end of year demands and get ahead of the game by creating sound fiscal strategies for 2010. You can also position yourself for recovery by hiring top-tier employees that are available in this down economy. By the time the recovery is in full swing, these top-tier players can become part of your core group, allowing you to be ahead of the pack and prepared to support your company’s success in the new economy.
The Stickitothemaniosis Epidemic
September 28, 2009
Do your employees have an acute case of “Stickitothemaniosis”? If you have never heard of this term, it was coined by Jack Black in the movie School of Rock. Stickitothemaniosis is a disease characterized by the uncontrollable urge to “stick it to the man”. Most often this disease can, in fact, be found in rock bands and is easily cured with a very loud and distorted guitar solo. Today, however, this terminal disease has mutated, spread to corporate America and is affecting the workforce in epidemic proportions.
Right now, employers are functioning with a survival mentality. Jackets are off, sleeves are rolled up, and company leaders have been laboring twice as hard as they ever have in order to press toward company goals in this economy. However, many leaders have not been paying attention to their constituents during this recession; and their constituents’ commitment levels are dropping. They have “Stickitothemaniosis” and they have got it bad.
Do your employees view you as “the man” or do they view you as a leader that is worth following all the way to company goals? Are they inspired by your vision of the future at your company or are they looking around for other options?
What if they knew that you were doing your best to keep them on, and that you too were hoping for better times that haven’t come yet? You wouldn’t be “the man” anymore. You would be the head of a team that is engaged, interdependent, and invested in the future of your organization.
During times of economic stress, your company brand can suffer in the eyes of your employees – even with the best of efforts. Why? Jack Welch, in his recent article, Winning Back a Wary Workforce asserts that the employment climate has changed. He says that the American workforce has experienced a fundamental shift in attitude toward working for “the man” and that future trends will make hiring even harder for big business.
Think about it . . . In the past two years, employees have seen their co-workers get laid off; those lay-offs have shifted work onto remaining workers, and in an effort to cut costs, some employers have begun to shave benefits. So even if you are an employer who has done everything you know to do for your employees in this environment – the increased pressure created from the realities of a recession can leave workers with a bad taste in their mouths. They can become disengaged, and could leave just as soon as the economy begins to move forward. With that in mind, leaders need to take action now to ensure that their employees are committed and feel valued.
Trust Begets Employee Engagement
Trust is one of the most essential and intangible factors of a fully functioning team. Teams that can stay cohesive in this economy are poised for success when recovery begins to build. It’s a simple fact: Employee trust produces employee engagement and employee engagement produces higher production levels. Conversely, employee disengagement leads to a self-focused rather than team or company-focused attitude, and production can suffer. A disengaged workforce affects your bottom line. (Who needs that in a recession?)
The beginning of this much-needed trust begins with confidence in current leadership. In their book, Credibility, authors James Kouzes and Barry Posner place honesty, the ability to be forward-looking, competence, and a talent to inspire at the top of their list of qualities that credible leaders possess. These qualities are even more vital in today’s environment. Begin now to build trust with your employees by being transparent. Consider the following:
BE HONEST
Be honest with your employees about the state of affairs at your organization and where they stand.
BE FORWARD-LOOKING
Give your employees insight into your vision and plans for your company’s future and/or the future of your department. It will let them know that they considered a part of that future and give them direction.
BE COMPETENT
Let your employees know what you are doing to make a difference right now. Tell them your plans for organizational and departmental success. Most of all, let them know how they are included in those plans. Execute those plans and include your constituents in your successes.
BE INSPIRING
Replace your team’s microcosmic view of their individual roles by inspiring them with a wide vision of your company’s future. Give them the big picture. This will engage them in the company’s goals, and once they are engaged – they can invest themselves in the company’s future. No one wants to work toward a future that fails to inspire.
Now is the time to position your team for recovery. Transparent and forward-thinking leadership will help to develop wider perspective in your teams. “Stickitothemaniosis” can be eliminated when you and your constituents build trust. Mutual respect, honest communication and shared vision will bring out the best in your employees. Press through to company goals by inspiring your employees to high engagement. Engaged, productive, inspired and committed employees are worth the effort.
Kim Follis is Vice President for Delta Dallas. Reach her at 972-788-2300 or kfollis@deltadallas.com
“When people honor each other, there is a trust established that leads to synergy, interdependence, and deep respect. Both parties make decisions and choices based on what is right, what is best, what is valued most highly.” Blaine Lee
Unleash Your Inner Superhero
August 22, 2009
When I was a kid, I loved superheroes. I know - funny thing for a girl to like - but I loved watching the Superfriends. Truth be known, Batman was and is my favorite. Batman is just a regular guy using his passion, his gifts, and awesome technology to make a difference. He is an extreme expression of a normal person. So what sets Batman apart from “regular Joes” like us? It’s not just the spandex. Batman uses his talents and resources exponentially.
You and I engage our gifts, passions, and technology every day. What if you could exponentially increase your productivity? What if you could become a superhero in your own office by dramatically increasing your effectiveness as a person and as an employee?
Recently, I had the opportunity to read Price Pritchett’s You². In this concise handbook, Mr. Pritchett details his “high velocity formula for multiplying your personal effectiveness in quantum leaps”. In short, he explains how you can take the leap from “you” to “you²”.
Mr Pritchett asserts that you can take a quantum leap into increased personal effectiveness. A quantum leap is an interesting thing. In layman’s terms, it’s when an atom makes an inexplicable jump from one place to another. No steps in between point A and point Z - just a leap. What if you could do that? What if you could just pick a spot and leap to a new place in your journey to personal effectiveness?
It sounds crazy, and Mr. Pritchett acknowledges that not everything is possible. However, he also addresses the fact that we rarely reach for the edge of the things that are indeed possible when it comes to personal achievement and productivity. He encourages us to let go of the status quo, embrace creativity and press relentlessly toward the quantum leap of faith and productive genius that lie within us. He challenges us to accept the uncomfortable nature of this quantum leap and take a brave trip from average to extraordinary. It’s not without risk, though. Any courageous jump has the potential to produce spectacular failure, but failure is, according to Mr. Pritchett, part of the process. He says, “Failure is a resource. It helps you find the edge of your capacities.”
Perhaps my favorite section of the handbook is the section on risk. Mr. Pritchett brings attention to the fact that everything is a risk. Whether you are plodding through normal procedure to expected goals or taking a quantum leap to new heights; you are taking a risk. Playing it safe doesn’t mean that you are safe, and making a quantum leap doesn’t mean you have to be reckless. He exhorts the reader to “Risk believing in yourself. Risk acting on the assumption that you can succeed in making a quantum leap. Otherwise, the risk is that you will settle for only a fraction of what life has to give you.”
Recently, I saw the need to acquire a new skill in my role here at Delta Dallas…to use ASAP! I called everyone I know that has this skill, and the consensus was that I am crazy. Most of my skilled acquaintances have worked for several months/years to acquire this skill, and I am considered a bit audacious to think that I can just pick it up like a fallen apple. So what. I’m doing it anyway. A leap is, after all, a leap…not a shuffle. Of course there is a price for this leap. Anything that is worthwhile comes with a price! I know, though, in the long run, it will be a positive leap for everyone involved. My leap is part of my future.
The good news is that not everyone has written me off as certifiable. My boss has vision and is supportive of this leap. He can see the other side of it. I also have a friend with this desired skill who is wise enough to acknowledge the challenge I am facing while offering wholehearted support. It’s helpful to have experienced advocates to talk to during your leap. They keep you sane.
You² is a perfect read for these times. A lot of companies are dealing with reduced staff and increased demands on individuals. It’s an opportune time for individual employees (whatever their rank) to reinforce their value to their employers. The age of intelligence has arrived, and we all need to press forward into a brave new world of increased creative effectiveness in order to be considered valuable.
Tabitha Woods is Marketing Coordinator for Delta Dallas. Reach her at twoods@deltadallas.com or 972-788-2300.
Keep the Good Ones
July 27, 2009
Interviewed by Arthur G Sharp of Smart Business
As originally seen in Smart Business Dallas
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The first 90 days on a job are the most critical for a new employee. Employers need to understand that this period is the most significant for a new hire. One path to employee retention is to implement an effective on-boarding program. Employers need a strategy to integrate new hires into a corporation’s procedures, culture and vision.
Smart Business spoke with Leslie Peterson to learn more about the value of on-boarding both temporary and direct-hire employees.
How does an employer benefit from a strong on-boarding program?
Companies that have structured on-boarding processes in place spend fewer dollars on recruiting and hiring due to a lower turnover rate. Perhaps the best benefit of on-boarding is employee retention, partnered with loyalty and increased productivity. According to Westwood- Dynamics’ website, employees who go through such a program stay with a company for at least three years longer than employees who are not offered an on-boarding process. The relative cost of on-boarding is low compared to the cost of turnovers. The expense of one employee turnover can be up to 1.5 times the salary of the position.
How do employers create a successful on-boarding program?
There are a variety of ways to set up a solid on-boarding program. Employers can start by evaluating their current plan, creating a checklist, and providing a mentor. The primary goal is to set up the new hire for success through information and training. The on-boarding program needs to be consistent and ongoing with follow-up throughout the employee’s first year. Periodically checking in with new hires and assessing their development will assure them of commitment to their success.
When does the on-boarding process begin?
Ideally, on-boarding begins before the job is even accepted. The employer should ask new employees to explain their concerns about the job before they start. When new employees are permitted to relate their fears early, employers can be proactive about potential tough periods in their process. By mainstreaming the new-hire process, employers can retain top talent and help their bottom line grow.
Post acceptance, the hiring manager should go over some key items with new hires, providing specifics as to where to park, dress code, items to bring for paperwork, when to arrive, whom to ask for and what to expect on the first day. That process will ease the new employee’s jitters, save time and serve as a starting point to plug him or her into the company.
What can employers do on an employee’s first day to ease his or her transition?
The first day of a work with a new employer is difficult. Often my candidates have told me that they feel out of place or uncomfortable asking for basic information that is second nature to seasoned employees. They need to be given a tour of the office, introduced to the team, shown restroom locations and told what time lunch is typically taken. These are simple suggestions, but having a basic working knowledge of the office can ease tension on that first day. In addition, established employees can check in with them periodically to engage new hires and make them feel welcome.
What steps should be taken after the first day?
The most crucial step is to check in with new employees to see how they are handling training and adjusting to the team. Thirty days into a new position, a new hire can begin to wonder if he or she made the right decision. Why? Relationships. Employers should check in with the new hire at the 30-day mark to see how the training process is preparing the employee and to see if he or she has developed at least one relationship with a fellow employee. Pairing new employees with a mentor connects them with the team, gives them a forum to ask questions, and helps them to learn the company culture.
What is important to new hires during the first 30 to 60 days in a new position?
Challenges and successes begin to surface between 30 and 60 days after a hire. Sometimes, new hires still wonder if they really know what is expected of them, if they have had an opportunity to exercise their strengths, if they received recognition recently and whether co-workers care about them as individuals. If the answers to these questions are no, then the employer and the new hires should discuss why that is and to whom the employees can talk to in order to resolve these problems. Ultimately, investing in people with the right values and tools of support will deliver the organization’s goals, and everyone will reap the rewards.
LESLIE PETERSON, CPC, CTS is accounting and finance manager for delta Dallas. Reach her at lpeterson@deltadallas.com or (972) 788-2300 for more information.
© 2007 Smart Business Network Inc.
Linda Cohn: Playing to Win
June 29, 2009
The world of sports is often thought of as a man’s world. This was certainly the case when Linda Cohn became the first US female sportscaster on a national radio network (WABC) in 1987. When Linda Cohn began with ESPN in 1992, it was a boy’s club. There were no make-up artists, no dressing rooms, not even an outlet in the bathroom to plug a blow dryer into. A pioneer for women sportscasters, Linda Cohn has paved the way with a firm resolve to follow her passion for sports and 17 years later is still going strong on Sports Center.
Recently, Linda Cohn released her memoir, Cohn-Head, A No Holds Barred Account of Breaking into the Boys Club. I was thrilled to
have the opportunity to speak with Linda about her career and glean wisdom from her occupational experiences on a predominantly male playing field.
Tabitha: Linda, this issue of our magazine is going to focus on women in business. I couldn’t think of a better person to talk to than a woman who wrote a book about breaking into the “boys club”! You have really broken down barriers in your field, and I think there will be a large portion of our female readership who can really relate to you…
Linda: One of the reasons that I wrote the book was because of the [kind of] women you touch and you are connected with. I think there are a lot of women out there of all ages, who have been pioneers in their own field - and I think they can relate to what I dealt with (working with a lot of men and trying to still be a woman, etc.). That is something that I am proud of because I knew it would connect with people.
Tabitha: You really did write a book for everyone. Your sports fans, I know, love it… but I was surprised to find so much life information in the book. I was surprised to see so much of your life laid out in the book, and am now passing it on to other women in my life. [Whether they are sports fans or not!]
Linda: Well, thank you, Tabitha for that… and that’s one of the comments I got a lot from people when I was on the book tour. They said “Wow, I can’t believe you opened up your life like that!” [Laughing] Well, guess what? It’s a memoir, and isn’t that what memoirs are all about?
It [the book] definitely connects with guys, and that whole kind of sporty thing and the obsession with teams…but I wanted to include my personal life because women are always struggling with career, family, husbands, no husbands, what do I want, am I being selfish, am I not being selfish, aren’t I asking for what guys get all of the time…the satisfaction I get from being a mom…I don’t want to give that up…sacrifice because of my children… These are the issues that women are looking for guidance with. Women aren’t looking for that typical “talking head” on television that has had nannies all of their life… That is not someone that the everyday woman in business can relate to. I feel that is why I connect with them, because I never had a nanny. Just because I am on TV…doesn’t mean that I fit the stereotype!
Tabitha: While we are talking about that struggle…. I was really surprised to find that you turned down your first offer from ESPN. After reading your book, it’s obvious that your children are a priority for you. What advice do you have for women who are trying to build or maintain a career and balance that with family?
Linda: Well, Tabitha, that is a really good point, and as I look back, it was the right decision. What I tell young people and young women is that any decision they make - they have the power to make it the right decision. Meaning, for instance, when I made that decision [to turn down ESPN], was I disappointed? Yes! Did I cry? Yes! At that time, when I was in Seattle, I had to make a family decision.
So, I said to myself, “Ok, how can I use this situation? I am in Seattle, in my first TV sports job at a real commercial network (CBS), and I can hone my skills. I can be better than ever. I can become the best sportscaster I can be by being in Seattle…and I can slow down my life.” I was on this treadmill…it was like - “What else can I conquer, and how quickly can I do it?” Again, it slowed me down. I make jokes about it, but I was able to have my daughter, my first child in Seattle, because I fit it into my schedule. [laughing] Isn’t that crazy? Look at how much has changed for women in 18 years! Aren’t women “fitting” childbearing into their schedule now? Aren’t they “fitting in” getting married? It’s almost become a business relationship!
Tabitha: Times really have changed! What about in your field? Do you think women are getting more opportunities now in sportscasting? I know that some of the networks have cut down on it, but are we going to continue to see women on the sidelines, or are they going to be, like you, viewed as anchor material? Are they really getting more opportunities, and are they being hired for their looks?
Linda: You know, most TV executives tend to pick the “safe choice”- and I think some of them are a little messed up. Because they think the average sports fan needs to see some kind of eye candy on the sidelines. I always make this joke - and I get a good laugh, but I believe it sincerely. I have more guy friends than girlfriends, and they know where to get their eye candy…and it’s not on the sideline of a football game.
I always tell young women who want to get into the business to please aim higher. Yes, there are a handful of sideline reporters out there that I truly respect…but I believe they should be anchors. I tell young women to be analysts. Be someone with an opinion - because you are knowledgeable!
Is there still a long way to go, Tabitha? Absolutely, because the people in hiring positions are still predominantly male and still think that women can’t have an opinion in sports.
…But there were a handful of men that gave me a chance. That took a chance on me throughout everything - from the man who put me on the men’s hockey team in my high school to the men in my career - they took a chance on me because they believed in me. Hopefully, we are making strides, and yes, compared to 20 years ago, men are giving women a chance. Now, men have to take it to the next level and say that women can be more than sideline reporters.
Tabitha: Well, let me ask you this: What do you think it was that those men in power saw in you? What do you think made them say, “Let’s give Linda Cohn a chance. I believe in her.”? What do you think it was that prompted them to even put their reputations on the line in some cases?
Linda: I think it will always come down to not being a phony, Tabitha. What they saw in me first and foremost was, “WOW! She really does love sports! This isn’t something that she has just picked up because it’s going to increase her chances to be on television.” They saw that I had a true sports passion, I had the knowledge, and I knew how to write.
Tabitha: It’s true. When people watch you, it’s obvious that you have a drive and passion for what you do. Can you explain the role your passion has played in your continued success and how your fans relate to you through that passion?
Linda: That’s a great question. I think I relate to the typical sports fan….Why? Because I am the typical sports fan. What is a
sports fan? A sports fan is very emotional. A sports fan [loves] a rollercoaster ride. I love being a sports fan. I can deal with the lows because the highs are so fantastic! I think that is why I connect with the viewer out there. That’s why they sense that I am the real deal…and I’m not acting or a talking head. It’s helped me in real life because I use that passion in everything that I do.
Tabitha: I checked out your website, lindacohn.net (and cohnheadfans.com); and wow…What an amazing place for your fans to connect with you! Can you tell me a little bit about it?
Linda: I am very excited about it and I have Jeff and Don at AscendWorks to thank for it. I met with Jeff and Don and the gang there and told them about my vision. They created an amazing place where I felt I could connect to my fans…and that is what I so want to do. Because, you know, at ESPN, there is the “great” from being at ESPN, and there is that “not so great.” And the “not so great” is that I’m an employee, and so I have to do what they tell me to do. Because they pay my salary, right? They tend to keep us all in a cave - unless for some reason they decide to let us out of the cave once in a blue moon. But I am not a person that belongs in a cave. I need an outlet. Yes, I host SportsCenter, but it’s still kind of scripted, and it’s still structured, and they frown upon me having an opinion. Because to them I am a host - I’m not an analyst. But guess what? I am opinionated. That’s why this website, to me, was my avenue to share my opinions with my fans. My fans also have opinions - and that’s why I love having an interactive website. It’s not just about me saying “Blah blah blah”, it’s about them having a personality, having a venue to blog, having a place to send their pictures so everyone, all my members can see.
I have the IPhone, which is great, and I can do everything on my IPhone - the blog
entries, Twitter, Facebook…even when I am here at the mall with my daughter on her 18th Birthday!
Tabitha: Tell her Happy Birthday, by the way!
Linda: I will…she’s having a grand old time spending all of her mom’s money!
Tabitha: [Laughing] Excellent! That’s the only way to go! …Let me ask you this…the message that I got out of your book, as a woman, was: “Pursue your dreams! Just go for it.” What is your highest message to your daughter as she is looking to her future at 18?
Linda: That’s the message.
Tabitha: That’s it?
Linda: Yeah! Go after it! Just go after it. I mean, go after your dreams. The big mistake that a lot of people make is that they see the dollar signs early on in other positions and in other fields. I never want to look back and say I didn’t try.
That was my big thing in my head. I don’t want to look back and say that I didn’t do what I can to get a break to be lucky. (That’s one of the things I preach a lot - put yourself in a position to be lucky.)
And that’s because you know, there was always a back-up plan. You know if I wasn’t going to be a sportscaster, maybe I could be a PR person on one of my teams, or any sports team. That was my back up plan. Or if that didn’t work, I might have done something else within a team, to be connected to sports in some way. So maybe you wouldn’t have your dream job, but you have a different link that will get you to your dream or that will at least keep you connected to something that drives you - something that you are passionate about. That’s my message, and that’s what I tell my daughter, Sammy. Go for the sky, and then there are always back up plans, which guess what, are pretty damn good.
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I think it is important to note, that Linda schedules time to spend with young women who are aspiring sportscasters on a regular basis. She regularly invests time into the next generation of sportscasters, and is considered a leader behind the camera as well as in front of the camera. It reminds us all as we are climbing to our own career goals that it is important to help the next generation come with us.
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Linda is available as a speaker for corporate events. To book Linda as a speaker at your next event click here.
Are you Real or Fake?
May 25, 2009
One of the best experiences a recruiter can have is to sit down with a candidate that is comfortable, confident and real. They look you in the eye, precisely expound on their experience, listen when you are talking, and make a good impression when you send them to a client. They are authentic.
Conversely, it’s painfully awkward to interview a candidate that is “putting on a show” for you. It’s embarrassingly evident when a candidate is saying things that don’t quite match who you perceive that they are. Recently, I interviewed a candidate that was dishonest with me. When she started talking about her background, she wasn’t herself. She was overconfident and pushy. After years of recruiting, you learn to trust your instinct. Her skills were on target, her personality was good, she was polished, but there was something that didn’t sit well with me. I did some research after our interview and found a mark on her background. This situation stimulated a lot of questions for me.
What made me suspicious of her before I found out that she was hiding something? What were the indicators? The only conclusion I came up with was that she wasn’t real. She wasn’t being authentic, and I knew it. During the interview experience I felt that she was covering something, and it left me with a negative feeling.
Consumers are the same way. The consumer of 2009 is part of the new collective conscience that is a little more cynical, and desires a genuine interaction with the people they do business with.
Recently, I had the opportunity to read Authenticity by James Gilmore and Joseph Pine II. Gilmore and Pine take a long hard look at the post-modern consumer and what makes them tick. Today, they assert, consumers are looking for an authentic, memorable experience.
Remember when quality was king? It is now a given. Consumers today assume that you will deliver a product that is easy to attain, at a reasonable price, with high level service and quality. These are no longer points for differentiation, they are expectations. Apparently, a revolution has occurred and authenticity has replaced quality as the criteria of concern when making a purchase.
I guess we should clarify what authenticity means. For business purposes, it is basically the perception that you are who you say you are (as a company) and that what you are selling is what you say it is. This starts with honestly knowing and admitting who you are in the first place. When a consumer encounters you and your product, how do they perceive you?
Gilmore and Pine have created a practical book that will help to guide your company on its way to honest self and consumer perception. They call this “rendering authenticity” and they very clearly assert that this will become a skill that is just as important as “controlling costs” or “improving quality.”
There are some axioms contained in Gilmore and Pine’s authenticity paradox that you should keep in mind on your journey to authenticity. They are:
- If you are authentic, you don’t have to say you’re authentic.
- If you say you’re authentic, then you’d better be authentic.
- It’s easier to be authentic, if you don’t say you’re authentic
I highly suggest that businesses read this book and re-tool their identity and marketing strategies for a consumer that demands experiential authenticity. Be real with your customers. Make your message congruent with your core values. The result will allow you and your company to join the revolution of reality that is already raging.






















